[300] Business Vocab: Lead Generation, Cold Outreach, Customer Service



In today’s episode we learn about the following phrases: Lead generation, cold outreach and customer service. They all have to do with ‘sales’. Enjoy today’s episode!

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Transcript Snapshot (Business Vocabulary: Customer Service)


Hey guys, you’re listening to the English Made Simple Show. This is episode number 300, number three hundred, número tres cientos.

Welcome amigos y amigas. This is your host Milena speaking, you’re tuning in to the English Made Simple show. You can learn more about the EMS show and what it is all about when you visit www.englishmadesimple.net. If you want to listen to the podcast straight from the website simply type in www.englishmadesimple.net/podcast. And you will be taken right to the podcast player… And while you’re there, you can find a huge repertoire of the EMS episodes as well as useful resources to help you accelerate your English learning.

Thank you everyone for joining me today and welcome back everyone. Thanks for tuning in to today’s episode, number three hundred.

In the previous episode we covered the following phrases commonly used in business, or corporate environments: Procurement, Raising Funds, Brainstorming ideas.

And today we’re going to continue with learning more new phrases that you can add to your business vocabulary. These phrases came about as a result of my interview with my twin sister Jovana.

I know it’s been some time since I’ve done the interview with Jovana but there are still some phrases I’d like to go over with you.

As the name suggests we are going to cover the following phrases: Customer Service, Lead Generation, Mentors

Okey dokey?

But first, just before we proceed with today’s episode, I’d like to say hello to a few people.

The first person I’d like to send a greeting to is a new listener from Prague, the capital city of Czech Republic – it’s the first time I have a listener from Czech Republic, so that’s nice to hear. The listener’s name is Michaela and she was very sweet to send me an email and let me know how much she enjoys the podcast. Michaela’s main reason for learning English is to be able to speak in English with her daughter’s friends when she visits them overseas. I think that’s very sweet. Well, you’re in the right place Michaela! I hope I’m pronouncing your name correctly.

Another big hello goes to my recent student Iones from Brazil who now lives in Australia and is getting ready to do public speaking and presentations in English, at his work in Brisbane. He’s been listening to the EMS show back in Brazil before migrating to Australia earlier this year. How nice to know he’d been listening to the podcast and is now able to liaise with me, now that he and his family live in Australia.

And lastly, a big hello to Carlos from Peru who took the time to email me about an anomaly in one of my earlier episodes, an episode I released five years ago. In this particular episode I was sharing examples of how you could use the Present Perfect tense. I shared a couple of examples such as: Have you ever tried Mexican food, Have you ever tried ceviche? Well, someone listening might have construed that ceviche was a Mexican dish, but it’s not. Ceviche originated from (in) Peru. So I’d like to ensure that everyone listening doesn’t get confused by my two examples. I also recommend that everyone tries ceviche if they’re able to. It’s delicious! Carlos, thank you for bringing this to my attention!


Let’s continue with today’s episode.

Without further ado, let’s get crackin’ amigos!

So, the first phrase we’re going to talk about is:

#1 Lead generation

If you work in Lead Generation you’d normally work in a sales department or marketing.

Another word for Lead is ‘prospect’.

Lead Generation – you’re trying to find contacts who may be interested in your products or services but are not customers yet. They didn’t make a purchase, they are still ‘cold’ – so that’s another term you can use. Someone who doesn’t know about your business.

They’re not ready to buy from you yet and become a customer.

You’re trying to turn a cold lead into a hot lead, into a customer.

This leads me to the next phrase…

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Milena Vujnic

Milena Vujnic

Podcast Host

Milena is the host of the English Made Simple Podcast and is passionate about helping motivated English learners break their fear of speaking English so they can confidently make conversation and be understood by other English-speakers.

Milena lives in Australia with her Chileno husband and loves anything podcasting and online coaching and is honoured to be supporting and guiding immigrants from all over the world with her products, programs and coaching services.

Click here to learn more about how you can work with Milena.


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